প্রকাশ: 07/07/2022
As online footfalls are increasing exponentially in the last
5 years People nowadays are largely reliant on online purchases because of the
convenience and secure payment methods. Large number of businesses onboarding
themselves online to have their digital presence. Noticing the primary growth
Pristine was created in 2018 by Salman SK Chowdhury.
Pristine is a tech-enabled D2C (direct-to-consumer)
lifestyle ecommerce brand that specializes in shoes, watches, and jewelry.
Because local markets are swamped with low-cost knock-offs and most people
can't afford the exorbitant pricing of other brands, Pristine introduced a
premium products section with affordable rates.
Pristine, also known as Pristineshop.com.bd, is an
e-commerce website that serves as both a brand and an aggregator platform. They
sell their own branded things as well as items from selected merchants in specific
sectors. Due to its unique technology and branding strategy, Pristine has never
looked back throughout its three-year journey. The marketing strategies are unlike
any other brand. As a tech-backed company, Immaculate concentrated completely
on consumer data such as demographics, behavior, buying patterns, purchase
history, and analytics. As a result, pristine has 30,000 registered clients,
with 60% of them returning clients.
Pristine has shoe manufacturing units in Bangladesh and
collaborates with foreign companies to provide high-quality imported shoes.
Pristine recently began production of their own Premium shoe lineup, and the launch
went off without a hitch. The imported section of premium shoes has a strong
market presence, and they intend to import production machinery to begin
similar shoe production in Bangladesh in order to reduce import costs and the
total retail price of a product and start selling globally. Along with the
shoes, the company's manufactured Premium Crafted Jewelry section provides
clients with high-end but affordable jewelry.
They are currently concentrating on high-end shoes and
jewelry, and will shortly debut a branded watch (The first ever in Bangladesh).
There are currently no other native watch brands in Bangladesh, such as Fastrack
and Titan in India. In the last month of 2022, Pristine plans to launch
Bangladesh's first ever own branded watch. They already have a strong presence
in the watch industry. Pristine boasts the largest watch collection in
Bangladesh, with about 1500 international different models, and also ships to international
customers.
Being a lifestyle ecommerce platform the company has now
over 10,000 Lifestyle products, and continuous white labeled product expansion
Pristine recently opened their first commercial outlet in Banani Market, Kemal
Ataturk, Dhaka and soon to open several stores throughout Bangladesh.
Pristine began its journey in 2018 with the goal of becoming
a one-of-a-kind niched aggregator platform. They are now rapidly expanding in
order to capture a larger market share in the lifestyle niche. They also strive
to collaborate with international companies in order to supply globally. To
scale the business, Pristine believes in the Omnichannel approach and the
franchise model, as well as more data-driven virtual growth. They intend to
expand production and go global as an established local brand proudly made in
Bangladesh.
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