প্রকাশ: 18/10/2022
Global media giant
the British Broadcasting Corporation (BBC) celebrates turning 100 on Tuesday
with one eye on its illustrious past and another on its uncertain future.
Over a century, the BBC has established itself as one of
Britain's most visible and respected global brands, delivering its original
mission statement to "inform, educate and entertain".
The broadcaster reaches an audience of 492 million around
the world every week, according to the corporation's 2021-2022 annual report.
BBC World Service broadcasts in 41 languages to about 364
million people a week globally.
"For a century, the BBC has been a beacon of trusted
news and programming across the world, as well as being part of the fabric of
the UK and one of its key institutions," BBC director-general Tim Davie
said of the landmark.
"It has been a story of a devotion to public service
and constant reinvention -- which those in the BBC today remain utterly
committed to," he added.
For nearly seven million people, each day starts with BBC
Radio 4's flagship "Today" programme, which often sets the political
agenda.
At weekends, "Strictly Come Dancing", which pairs
celebrities with professional ballroom dancers, has had viewers glued to their
sets for 20 years and is the most talked-about television programme on air.
BBC series such as "Peaky Blinders",
"Fleabag" and "Killing Eve" have been exported around the
world.
But the centenary comes at a time of uncertainty, with
drastic budget cuts and changing viewing habits driven by the digital
revolution raising questions about its future.
The government in January announced it would freeze the
BBC's licence-fee funding model for two years, raising fears it could be
scrapped in future.
The annual charge for households with a television set is
currently set at £159 ($176).
The financial situation has been accompanied by an exodus of
younger audiences towards streaming and on-demand platforms, prompting
questions about why they should still pay for the BBC.
But BBC chairman Richard Sharp vowed that the broadcaster
would "educate and entertain for another century."
"The BBC is one hundred today -- it's a time to
celebrate, but also to embrace the future," said Sharp.
"I believe its best days are ahead. We have always
innovated, changed and adapted," he added.
"By continuing to put the public first, we will
continue to inform, educate and entertain for another century."
– BSS/AFP
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